Univar Solutions:

The Technical
Superheroes

  illustrative    playful   humanistic

The goal was to create graphic novel style promotional materials showing the range of talent and skill Univar Solutions brings to their clients. 35 people were transformed into superheroes with abilities based on their area of expertise in CASE and/or LMWF.
In collaboration with: Tommy Simon (Associate Creative Director, Copywriting), Peter Levin (Executive Creative Director), and Dillon Csanda (Senior Account Executive).
To view the comic, click here.
Comic: 6.625x10.25in 
Trading cards: 2.5x3.5in 

Concepts for a one page ad for Facebook celebrating the Advertising Hall of Fame inductees of 2020. The goal was to create a layout that feels playful and captures the excited mood of the ceremony.
Art directed by Amanda Halibi and Cherelle Washington

A series of assets for Oakland County to encourage COVID-19 vaccinations for children, teens and young adults. Designing within an established campaign's standards, new graphics were created for a range of media including billboards, social media posts, motion graphics and digital banners.
Art direction and copywriting by Güd Marketing
To view the case study, click here.

My intent was to communicate the story of Tibor Kalman’s life and work. The solution aligns with his rebellious and quirky approach to design and requires the reader to destroy the book to access full content.

11x8.25in

Some of my work is unable to be published online as it is to be kept confidential. Clients have included: Camel, Levi’s, and more.

• Camel: print, signage, event assets  
• Levi’s: experiential design, concepting
• 3D mockups: experiential design, concepting

Humble Design

  humanistic    illustrative    serious

A rebrand for Humble Design sponsored by Mercedes-Benz Financial. We focused on the idea of customizing a space and the creation of quirky, flexible assets that can be applied to a range of media.
In collaboration with Annie Hickling and Jada Baskin

Hearsefest

humorous    playful    quirky 

A brand identity for the annual Hearsefest held in Hell, Michigan. The goal is to capture the sense of dark humor and fun. Assets were applied to print and merchandise.  

826 Meld

humanistic    illustrative    playful

A branding and identity system for a fictional 826 branch in Jackson, MI. This store provides a place for the community to purchase inexpensive home repair goods and exchange skills and knowledge.

In reaction to the “Day Without Immigrants” protests, this poster shows hateful stereotypes at first. With the use of augmented reality, the truth about immigrants is revealed.

Decompose Detroit

serious    thoughtful    playful

It takes a lot of effort for mother nature to decompose our trash. This experience design solution explores what happens if people are responsible for that job.
In collaboration with Rachel Gladstone   
View code on GitHub

When people don’t want to throw something out and don’t want to keep it, where does it end up? “Item Purgatory,” with all of the other donated goods people didn’t know what to do with. Confess your sins, purge your items and cleanse your soul.
In collaboration with Prince Schanerberger 

Rising Tides

  humorous    illustrative    quirky

The goal of this piece is to inform viewers about the looming threat of global warming and its negative impact on our oceans.